Kerstin Köder is the Regional CMO for Middle and Eastern Europe at SAP. She joined the #1 Enterprise application and Business AI company in 2018, bringing extensive multi-industry and B2C experience, particularly in telco, technology, media, and retail. Under her leadership, SAP has been recognized as the most valuable brand in Germany for five consecutive years and two times in Europe. Köder has also transformed the marketing strategy, shifting from traditional event execution to a modern B2B approach with a digital-first focus, end-to-end customer journey, and a commitment to delivering measurable and substantial business impact. Her key interests include business transformation, AI in marketing, and leadership.
